folkmann.ca » Branding http://www.folkmann.ca folkmann.ca is a collection food related thoughts by Jared Folkmann. A Food Blog dedicated to Recipes, reviews, experiments and any other topic that takes his fancy. Sat, 01 Aug 2009 01:13:57 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Branding as good as the product http://www.folkmann.ca/2005/10/31/branding-as-good-as-the-product/ http://www.folkmann.ca/2005/10/31/branding-as-good-as-the-product/#comments Mon, 31 Oct 2005 22:13:08 +0000 jfolkmann http://www.folkmann.ca/wp/?p=15 Envy is a sin, but when interacting with brands like Innocent Drinks and Green and Blacks, I’m envious every time I read the packaging. To create a brand that people can relate to, that they enjoy buying, and branding that doesn’t seem forced or contrived is the Holy Grail. There aren’t many brands that have the effortless flair of the two I’ve mentioned above, can you think of any?

Some more examples: Wagamama, Square Pie Company

]]> http://www.folkmann.ca/2005/10/31/branding-as-good-as-the-product/feed/ 0