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December 1 | Comments (1)

Interesting idea for a product tie in. I can imagine that many more game titles will be looking for real world branding posibilities in the next few years.

Today Square Enix unveiled their first major Final Fantasy food tie in simply named "Potion." The drink supposedly makes you relaxed like herb tea and tastes mystical. It contains nutritional supplements so that the company can claim that the drinker might recover real life hit points.

It's set to go on sale in March 2006 to coincide with the release of Final Fantasy XII.

Comments

Wheel's coffee mugs labelled "Insight", "Thinking", "Creativity" always gave me this impression. Like Dungeons & Dragons Potions of Wisdom and suchlike.

Posted by: francois | December 2, 2005 6:43 PM

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I am a Planning Director at Critical Mass in Calgary, Alberta, Canada. At the moment I'm focusing on the luxury market. I also work on Forkd with my friends at Isotoma.

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