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November 1 | Comments (0)

Communicate early and often. (And when you’ve got to tell people they have to keep waiting, make them feel good about it.)

An excellent example is the following message I received this morning from Measure Map (blog metrics).


Hey, remember when you signed up for an invitation at Measure Map? We wanted to let you know that we haven't forgotten about that. We've got a nice healthy list of folks waiting to get in, and we've just started sending out our first few invites - we hope to get everyone into the service in the next few weeks.

Just wanted you to know that we're still holding a spot for you.

I’m glad the Adaptive Path team (the company behind the service) has taken their own user experience advice when it comes to customer service. Let’s hope that the end product is as good as their communication skills. I’m sure there will be plenty of reviews soon enough.

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I am a Planning Director at Critical Mass in Calgary, Alberta, Canada. At the moment I'm focusing on the luxury market. I also work on Forkd with my friends at Isotoma.

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