Content, sweet content

Yahoo has been on a roll lately with lots of new services (Video search, 360, etc.) but by far the most interesting development has been their foray into the creation of sponsored content. In the last few months they’ve launched Richard Bang’s Aventures and Kevin Sites in the hot zone. It seems that Yahoo has caught on to the fact that people will be more open to advertising if they are giving something interesting in return. I’m sure we’ll see more of this as brands try to become more integrated with our lives rather than just bombarding us with messages.

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